50 Thoughts That Can Motivate You to Do Anything

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Https://www.interco.mjfgroup.biz/50 THOUGHTS THAT CAN MOTIVATE YOU TO DO ANYTHING

‘This is why I can’ should be your motto for storming your way into a new year.

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5 Reasons Why Your Website Is Not Converting

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How do you measure the success of a site? Conversion is an issue if you are not converting so read this Blog 5 Reasons Why Your Website Is Not Converting an see if this will help.

You could have a lot of traffic going to your site, but those visits don’t really matter if you aren’t converting them into customers. The only visitors that matter are those that are adding to your bottom-line. All other traffic is essentially wasted.

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5 Reasons Why Your Website Is Not Converting

Are you finding yourself with a lot of traffic, selling the right products at competitive prices, yet not with many paying customers? Then read on to find out why your site isn’t converting and what you can do about it.

Check Your Current Conversion Rate

First things first, you should know your current conversion rate. Whether you measure your conversions by product purchases, brochure downloads or email newsletter signups: you need to be measuring and tracking those conversions regularly. You can track your conversion rate using Goals in Google Analytics, or through any other analytics platform of your choosing.

So what’s considered a good conversion rate? The ideal rate is between 2 to 3 percent. This rate could be higher or lower based on the value of the conversion (e.g. you’d have more difficulty converting customers if you’re selling products or services worth $10,000+). But if you’re having less than 2 percent conversion and your conversion value isn’t very high, then you might have a problem on your hands.

5 Reasons Why Your Website Is Not Converting

Here are five reasons why your site may be underperforming.

#1. You’re Providing a Bad Mobile Experience

If your website isn’t mobile-friendly, there is no way it will survive in these times. It isn’t enough for your site to be responsive, it has to be designed specifically for mobile in terms of content and structure. Failure to do so would mean marginalizing a substantial portion of your customer base and in turn, decreasing your conversion rate.

But what does designing for mobile entail?

  • Using large and easily legible text
  • Using short paragraphs
  • Making sure that every key feature is just a tap away
  • Having just a single call-to-action

The key is to keep testing your mobile site. Perhaps you should even ask customers and family members for feedback on your site’s mobile experience. Afterwards, you should review what is working and what is not – and address those issues.

5 Reasons Why Your Website Is Not Converting

As long as you do not ignore the importance of having a good mobile experience for your site, you can easily hone in on the reason(s) your site is not converting.

#2. No Call to Action

Your website could be user-friendly with engaging and quality content, but without a clear and concise call-to-action, you simply won’t convert. Users may want to convert but just don’t have the opportunity or means to do so. Because you haven’t provided it.

Make your call-to-action clear, concise, prominent, specific and compelling. Provide all the information users need so they know exactly what you want them to do next. Create calls-to-action that are relevant and specific; and place them in a prominent place on every page of your site.

Whatever you do, make sure it is very easy for the user to convert when they are ready to.

#3. Your Users Are Annoyed with Your Website

You may be missing out on conversion opportunities if there is something off-putting about your site. Look at your bounce rate: if it is high, then you know there is something that is not appealing to users.

In such a case, you need to find out what the problem is – directly from the user. You may use heat maps and look at your user journeys via Google Analytics, but perhaps it will make your job easier to ask users directly (e.g. via a quick survey).

A few common annoyances on websites:

  • You do not offer any useful information
  • Navigation is too difficult
  • You have too many ads or popups
  • Your site doesn’t look good

These are all problems with a rather easy fix. Take your time investigating them and fix the errors as soon as you can.

5 Reasons Why Your Website Is Not Converting

#4. You’re Off-Target

Your website should be anything but general. A lot of website owners aim to please everyone – but they can’t – and end up isolating their entire audience.

Perhaps you’re writing for the wrong audience, perhaps you’re writing for a larger demographic than you should be; whatever the case, inaccurate targeting could negatively impact your conversion rate. Your copy, branding, marketing and site design should speak directly to a niche demographic.

Conduct market research to properly define and know your audience.

#5. You Have a Slow Site

We previously covered the importance of website load speed and provided tips on to speed up your site. When your website doesn’t load fast, your visitors leave and are unlikely to visit again in the near future.

5 Reasons Why Your Website Is Not Converting

There are many factors that can slow down your site, such as:

  • A site that isn’t optimized for mobile
  • Broken links
  • Not using caching
  • Messy code
  • Images that aren’t optimized
  • Flash and Java
  • Average web hosting

You can check your current site speed via Page Speed Insights. If your site is taking longer than 3 seconds to load, you need to work on it. Studies show that most users quickly exit sites that take longer than 3 seconds to load.

Measure, Measure and Measure

This is actually a sixth reason why your site may not be converting. The measure, measure and keep measuring. If you’re not measuring, you’re guessing, and in turn, not really making any strides.

The problem most website owners encounter is that they are either not tracking their website traffic or that they are tracking but not reviewing their metrics. Some do know they should be tracking, but just aren’t sure what to look for or what to make of the results.

Well, you should always start with your goals in mind. Then you can identify which key metrics will help you to measure your progress towards those goals.

Once you start measuring, you can improve on those metrics; figure out what is working, what isn’t, and then fine-tune and optimize.

5 Reasons Why Your Website Is Not Converting

Wrapping Up

These five reasons are just a starting point to help boost your conversion rates. There are many other reasons why your site may not be converting. However, these are fairly common in under-converting sites.

If you find that any of these reasons apply to your business, simply make the changes and you’ll see a big difference or improvement in your conversion rates and bottom line.

If you need any Digital Marketing help please contact me.

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De-Risk Future Growth

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De-Risk Future Growth as Financial targets are at risk more than at any other time in recent history due to the prevailing business climate and associated uncertainty.

What then, can business leaders do to configure their companies to navigate the difficult path ahead?

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10 Tools for Your Students’ Creativity Toolbox

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10 Tools for Your Students’ Creativity Toolbox as “Creativity involves breaking out of established patterns in order to look at things in a different way.” —Edward de Bono.

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When I write an article, I usually draft two or three versions before I find the one I call the first draft. Creating an article requires exploring what I want to say and how I want to say it for my audience. I tell my children and students that the best writing begins during the revisions.

Creativity does not just occur in the arts—it happens within engineering design, policy making, problem solving, game strategizing, and especially lesson planning. And it’s a process that takes many forms, from conceiving an idea to shaping thoughts into something tangible to polishing a draft. During the process, there are likely many redos, as each draft and conversation inspires a new take on the idea, which may sharpen the picture of one’s creation.

It’s a mistake to believe that creativity is an inherent ability that some people have in plenty while others have little. Those are the thoughts of either self-doubters or people who struggle with explaining how to be creative. There are people who are gifted with a natural attunement to creative thinking, just as there are gifted athletes, scientists, and teachers, but dedicated study and practice can hone one’s creativity.

10 Tools for Your Students’ Creativity Toolbox

“Creativity is the process of having original ideas that have value. It is a process; it’s not random.” —Ken Robinson

Creativity is a fluid and flexible process. Sometimes the best way to make something new is to muck around. Accept that the first, second, or nth round or draft may not be what is wanted. It’s a messy process. In the act of doing, we find pieces that become the foundation of the product that is eventually shaped.

The Creativity Toolbox

Here are a few tools for your students’ creativity toolbox. Practice these techniques with students and they’ll begin to understand how to use them for themselves.

    1. Don’t settle for the first great idea. Keep generating until you have at least three workable ideas. Chalk Talk (pdf) is a silent idea-mapping activity where participants dialog through writing. Affinity Mapping (pdf) is a mixture of shared reflective responses to prompts followed by collaborative organizing of the ideas. Much can be recorded in the students’ journals.
    2. Draft and redraft an idea, concept, solution, or product. Redraft from different perspectives, such as audience, cultural viewpoint, or supporter vs. antagonist.
    3. Participate in structured conversations. Dialog with reflection can lead to new and revised ideas. Use structured protocols that support reflection, such as Spider Web (Harkness) Discussions, and feedback, like the Charrette Protocol.
    4. Make mistakes through trial and error. Finding flaws is a treasured opportunity to design something better or see a new approach.
    5. Set the product or idea aside to marinate for some time. Work on something else for a day, or a week. Return to the creative work with a fresh perspective. When I do this, my revision work is more effective.

10 Tools for Your Students’ Creativity Toolbox

  1. Grow a work portfolio. Produce a collection of first drafts to draw inspiration for creative projects.
  2. Keep a journal. Start small with a journal for a scientist, writer, mathematician, engineer, or other. Inspiration strikes in the moment. As students capture their thinking through writing, they can find connections between two or three notes, which can result in an epiphany.
  3. Research to learn new ideas. We don’t know what we don’t know. Research deepens students’ knowledge base and opens up ways of thinking that they were previously unaware of.
  4. Critique peer work. Feedback protocols for writing, designs, or solutions to problems are good ways for students to express their thinking, get feedback, and then process how they might incorporate some into their work. Try gallery walks and Charrette.
  5. Solve problems and puzzles for exercise on how to think differently. Use team builders like ones from Teampedia for students to practice creative problem-solving. Conduct a post-reflection experience where students unpack the tools used from their creativity toolbox.

Expand your students’ creativity toolbox by exploring and teaching three or four of these tools. As with curriculum skills, students build understanding and competency with the tools themselves, so that they can select the one that fits their current need. Conducting science experiments is unnecessarily difficult if one does not know the purpose and use of the scientific method or engineering design steps. Composing a quality research paper is hopeless if one does not have the skills for information fluency and finding authoritative references. The same is true with creativity.

“Creativity is a wild mind & a disciplined eye.” —Dorothy Parker
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Being creative requires development of tools. Being creative means that a person can look in their toolbox and try one of the strategies they’ve practiced—and if the results are a failure, they can use that opportunity to rummage around for another tool. Students can practice independence when their creativity toolbox is well equipped. What matters most with creativity is getting started.

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Urban farms on rooftops and underground

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Urban farms on rooftops and underground as City agriculturalists are harnessing technologies such as……

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LED bulbs, 3D printers and data analysis to speed up growth and create farms virtually anywhere

 

Are Vertical Farms The Future Of Agriculture?

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