Xtreme Business Program

Xtreme Business Program

“How to EXPLODE Your Sales and Profits, Get Customers by The Bucketful, And Keep Them Coming Back for More”

At last! A Simple Step by Step Sales and Marketing Program. That Anyone Can Apply to Their Business – No Matter What Your Experience. No Matter What Product or Service You Sell, And No Matter How Fierce the Competition Is…

The Xtreme Business Program© is the first program of its kind that acts as your personal mentor. And fast tracks you and your business to reach your goals and aspirations. You, yes you, can do it when you follow this “paint-by-numbers” Program…

Do not lose Your Business because you did not read this report. https://www.mjfgroup.biz/xtremebusinessprogram 

 

 

Hi,

my name is Dr Michael John Freestone. My contacts call me Michael and my friends call me Doc.

I’m a Marketing Professional, Performance Improvement Specialist, with an Advanced Digital Marketing Diploma and a Master of Business Administration In Marketing and a Doctorate in Business Administration passed summa cum laude, with a Distinction in Business Finance.

My team and I use a very successful, almost foolproof Program to grow any small or medium-sized business.

Enough about me. This is all about You.

In your heart, you know you have a good business. That’s important. You know you can help people solve their problems. You feel you deserve to be making more money – after all other people can do it – why not you?

Unfortunately, having a good product or service simply isn’t enough to guarantee your success.

In fact…

EVEN THE GREATEST PRODUCT OR SERVICE IN THE WORLD WILL FAIL WITHOUT A CONSTANT STREAM OF NEW CUSTOMERS AND REGULAR INCOME FROM EXISTING CUSTOMERS!

You see, mediocre products and services can and do make people rich, on one condition – the business owners can market and sell their products or services effectively.

AND THAT’S THE PROBLEM! 

Let me explain

  1. Despite having a good product or service, you admit you lack the know-how to effectively grow your business
  2. You’re exasperated by the results of many of your marketing efforts – they just aren’t producing the results you expected. Or your marketing is producing leads for your business – you just can’t convert many of them into customers
  3. You are probably frustrated, unhappy, maybe even disgusted with how little take-home money you get from your business
  4. You are working all hours, but have little to show for it.
  5. Competition is rife, and quite frankly you don’t know what to do about it
  6. You detest “cheapest price/fee” competition, yet you find yourself caught between charging enough to make a decent living, and as little to secure the business
  7. You are concerned about the fact that you have to worry about where the next job or client will come from just to pay the bills. Your business may have grown, there may even be more income, but it’s still not translating into wealth or income for you and your family
  8. You would be delighted to do less work, especially less hard work, but make more money
  9. You’ve got some customers, but they aren’t profitable. In fact, you can’t seem to get much money out of them at all, after the first piece of work you do for them.  Almost all these possible reasons for replying are caused by this

Xtreme Business Program

ONE COMMON FLAW

A LACK OF SALES AND MARKETING EXPERTISE THAT PREVENTS YOU FROM SELLING MORE OF YOUR PRODUCTS OR SERVICES AND ENSURES YOUR CUSTOMERS KEEP BUYING FROM YOU REGULARLY

If you’ve already admitted you personally suffer from this admittedly common flaw, then we think you’re going to enjoy reading the rest of this report.

So let’s get back to the problem and break it down further…

Over many years, working with our Expert Professional Marketing Teams and summarizing Client experiences, we recognised 4 BIG and critical sales and marketing concepts that were MISSING from businesses that weren’t as successful as they should be.

 The original do-it-yourself program, which you can still buy, was redeveloped into a three months coaching and mentoring program to ensure that the principles found in the 4 part program are applied correctly.

The good news, though, is that they are all easy to apply, but human nature can sometimes be a little less disciplined than we would like it to be.

It’s like anything – the road to becoming a specialist is underpinned by discipline,

So, we believe that working with you and getting you to understand these concepts will help you appreciate why many businesses – yours included, don’t achieve the results they should…

Concept 1: UNSUCCESSFUL BUSINESSES DON’T USE THE 7 “XTREME KEYS”

There are just seven simple ways to increase the sales and profits of any business. We call these business building methods the ‘7 Xtreme Keys.’

Many businesses ignore at least 5 or 6 of these Xtreme Keys, and as a result, they AREN’T anywhere near as successful as they should be.

Each one is a crucial part of the jigsaw that determines the scale of your success. And each Xtreme Key must be combined together to produce the optimum results.

   7 “XTREME KEYS”

  • Xtreme Key 1:   
    • INCREASE THE NUMBER OF LEADS YOU GENERATE
  • Xtreme Key 2:  
    • IMPROVE YOUR SALES CONVERSION (the number of leads you convert into customers/buyers)
  • Xtreme Key 3:    
    • INCREASE THE TRANSACTION VALUE OF EACH ORDER OR PURCHASE
  • Xtreme Key 4:        
    • INCREASE THE FREQUENCY OF PURCHASE (the number of times customers buy from you each year)
  • Xtreme Key 5:             
    • INCREASE THE NUMBER OF REFERRALS
  • Xtreme Key 6:        
    • INCREASE THE TIME YOUR CUSTOMERS KEEP BUYING FROM YOU
  • Xtreme Key 7:
    • INCREASE YOUR PROFIT MARGINS

By using ALL SEVEN Xtreme Keys, you’ll grow your business quicker and easier than you ever thought possible – and you’ll do it with a massive increase in profits.

Tell me – how many are you using successfully right now in your business?

Typically, most businesses rely heavily on lead generation, and as a result, they are 85 per cent LESS effective. 

Xtreme Business Program

Concept 2: YOU MUST APPLY PROVEN SALES AND MARKETING TECHNIQUES TO EACH XTREME KEY

It’s no use sending out a sales letter-email, for example, to your prospects if you don’t apply proven strategies and techniques that ensure you generate a response and get people buying from you. What’s vitally important is to use techniques that are guaranteed to work.

  • Guaranteed to ‘move’ people to take action.
  • Guaranteed to get them buying from you.

The difference between success and failure is not dependent on the marketing strategy you use (i.e. sales letters, emails, advertising etc.) but, on HOW you apply the strategy, and how you combine it with some very powerful business building principles.

When you apply proven techniques and business building principles across ALL SEVEN Xtreme Keys you get every key working tirelessly for you, bringing in what I call multiple streams of income and profit!

Many of these techniques are “SECRETS.” Very few of them are in the public domain. We’re going to reveal all of them to you!

Concept 3: CREATE A “SEAMLESS” SALES AND MARKETING PROCESS

It’s extremely rare that I see a business that has any kind of Program in place for their sales and marketing (growth and profitability. And many people view sales and marketing in isolation, rather than as part of the same business building process. Because of this, much of their effort and their money are wasted.

Combining your sales and marketing into a logical process results in a steady supply of leads and enquiries being converted into buyers, and an increase in income from existing customers. Better still because it’s a Program it works on autopilot!

Concept 4: TO ACHIEVE MAXIMUM SUCCESS AND RESULTS FOR YOUR BUSINESS EACH CONCEPT MUST BE ADHERED TO

By understanding each concept, it’s easy to see why many businesses never reach their potential – or even GET close to it.

THE KEY IS TO POSITIVELY ADDRESS EACH CONCEPT IN AN EASY TO USE BUSINESS BUILDING PROGRAM. THAT’S EXACTLY WHAT XTREME HAS CREATED, AND YOU’RE GETTING OUR “INSIDERS” GUIDE.

THE SOLUTION:

“The ‘Xtreme Business Program’ – The Step-By-Step Program to Help Any Business Increase Their Sales And Profits”

Our Professional Marketing Team have taken the program to new heights by redeveloping the program. The Team have worked with literally hundreds of businesses in dozens and dozens of different markets.

From these experiences, we’ve modified a set of old and proven tactics that can be universally applied to any type of business.

Xtreme Business Program

In fact, these techniques, when applied have the ability to create windfalls of cash almost out of thin air.

We’ve spent the last two years crystallising our methods and Programs to create the ‘Xtreme Business Program.’

We believe this is the only Program of its kind that can take ANY business and make it successful or more successful irrespective of whatever product or service sold, irrespective of the experience of the business owner, and irrespective of the competition.

“The Xtreme  Business Program” combines all 4 Business Building Concepts to give you a very effective, and easy to use “growth Program”…

AND IT’S TOTALLY TAILORED TO SMALL AND MEDIUM SIZED BUSINESSES.

The result is Your business automatically grows with increased profits.

In a nutshell, the Xtreme  Business Program is a comprehensive step by step process that ensures you effortlessly…

  • Generate high-quality leads and enquiries from ready to buy prospects
  • Convert as many of these leads into buyers
  • Get as much income out of existing clients

Resulting in…

 …MASSIVE GROWTH & PROFITS

You’re probably now thinking to yourself, “I’m no marketer.” “I can’t do that.” But together with the Xtreme  Business Program we can turn you into a marketing whiz almost overnight with this easy to use, paint-by-numbers type Program.

The Xtreme’s tactics ARE very SUCCESSFUL across ALL types of businesses – And the Crown of all our Business Programs. There’s absolutely no reason why you won’t get similar results.:

So let’s look at what’s covered in the Xtreme Business Program…

The Logical Program Combining All 7 Xtreme Keys Together To Ensure Your Business Capitalises On Each Business Building tactic

As I’ve already mentioned, your success is dependent upon tapping into each of the 7 Xtreme Keys.

In short…

The Xtreme  Business Program is so effective because it successfully and effortlessly combines each Xtreme Key into one simple and easy to use Program.

Xtreme Business Program

We take you literally by the hand through each Xtreme Key showing you step-by-step what you need to do to get maximum results. Complete with live examples, and fill-in-the-blank templates we’ve made it as simple as baking a cake. As long as you can follow a simple set of instructions you will succeed

Quick And Big Increases In Income Are Achieved By Focusing On Each of the 7 Xtreme Key

This is the simple “BUSINESS BUILDING SECRET” everyone overlooks…

Here’s a simple and very typical example of how you can grow your business EXPONENTIALLY by establishing a simple and proven sales and marketing Program that concentrates on ALL the 7 Xtreme Keys. Instead of filling you with hype and the sorts of results I know you can get, let’s be conservative with this example. In fact let’s be very conservative…

What you can see below are the 7 Xtreme Keys separated out for you to see how each one is performing.

New
Customers
  Business Your Business Increase Results Cumulative Increase
Keys Multipliers
1 Annual Number of Leads 500 10% 550
2 Conversion Ratio 30% 10% 33%
Number of Customers 150 182 121%
3 Number of Transactions Per Year 4 10% 4.4
4 Average Transaction Value  R        10,500.00 10%  R        11,550.00
Annual Turnover  R   6,300,000.00  R   9,249,240.00 146.81%
5 Profit Margin 50% 10% 55%
Annual Profits  R   3,150,000.00  R   5,087,082.00 161.49%
6 Annual No. of Referrals 100 10% 110
Conversion Ratio of Referrals 50% 10% 55%
Number of Customers From Referrals 50 60.5
Annual Turnover From Referrals  R   2,100,000.00  R   3,074,610.00 146%
Annual Profits From Referrals  R   1,050,000.00  R   1,691,035.50 161.05%
Total Annual Turnover  R   8,400,000.00  R 12,323,850.00 146.71%
Total Annual Profit  R   4,200,000.00  R   6,778,117.50 161.38%
7 Average Buying Lifetime (Years) 5 10% 5.5
Lifetime Value (Profit) of Customers (w/o referrals)  R 15,750,000.00  R 27,978,951.00 177.6%
Total Lifetime Value (w / referrals)  R 42,000,000.00  R 67,781,175.00 161.38%

 

  This first table shows the effect on new customers, and what happens over the next 12 months. The first column shows the business performing as it is today (if you keep doing what you’re doing, you’ll get what you always get).

The second column shows the combined effect of improving each Xtreme Key by just 10%.

And believe me in many cases the increases can be up to 66%, 128%, 177.64% or more…

Xtreme Business Program

Now that’s impressive. Some say amazing, but the figures don’t lie – that’s the power of combining ALL 7 Xtreme Keys.

So when we include the existing customers our results just skyrocket. Turnover has increased by just under R5,500,000 and profit has increased by over R2,800,000.

And that’s being conservative with a 10% increase across ALL the 7 Xtreme eys!

As you can see, when you combine all 7 Xtreme Keys together we get exponential growth applied right across your business. Why don’t you take each table above and use your own figures. See for yourself what effect the Xtreme Business Program can have on you and your business.

Remember this is not some mathematical trick. These figures are real, it’s just when we see the effect just a 10% increase can have across each Xtreme Key it makes many people feel it’s almost too good to be true.

The Xtreme Business Program Uses PROVEN Tactics.

Now you’ve seen the power of combining the 7 Xtreme Keys together, let me explain how you too can get these results

First, I’m going to break each Xtreme Key down and show you how many proven tactics are included in the Xtreme  Business Program for each specific Xtreme Key (notice the emphasis on the word ‘proven’)…‘The 7 Xtreme Keys’   Proven Tactics Included In The Xtreme  Business Program

  1. Increasing The Number Of Leads: 40
  2. Improving Sales Conversion: 20
  3. Increasing Customer Transaction Values: 14
  4. Increasing The Frequency Of Purchase: 15
  5. Increasing The Number Of Referrals: 12
  6. Improving Gross Profit Margin: 21
  7. Increasing The Length Of Time Customers Keeping Buying From You: 11

      TOTAL PROVEN Tactics    133

133 proven tactics. That’s what you’re getting as part of the Xtreme Business Program.

Each one is easy to apply, and includes step-by-step examples. And remember this…

Each tactic you use will return a profit for you.

That means you’ve got 133 time-tested, proven and universal tactics that you can use to grow your business.

We’ve taken out all the stuff that doesn’t work consistently and across all business types, and what we’ve left you with after years of trial and error is a condensed, highly polished set of tactics ready to be unleashed on your prospects and customers!

Xtreme Business Program

Your competitors won’t know what’s hit them – before it’s too late!

The Xtreme Business Program NO or LOW COST Methods

Now I can guess what you’re probably thinking…

‘That’s fine having all these tactics to choose from, but if the cost is prohibitive then I can’t use them anyway.”

So here’s the really good news. What is perhaps surprising to discover is that all the tactics we recommend (all 133 of them) are what we call no or low cost tactics. You don’t have to break the bank to apply them. Sure, we recommend things like advertising in magazines, but we explain how you can minimise your costs, reduce your risks and negotiate rates that can get you 80% OFF the standard advertising rate – almost every time!

The Xtreme Business Program 21 Business Growth Principles, Which Lay The Foundation to Everything You Do, Guaranteeing Your Success

Over the years we’ve distilled a number (21 to be exact) of almost magical business growth principles which must be obeyed to get maximum success. Once again we give you step-by-step examples and full illustrations on how you can use and apply each principle to your business.

When the principles are combined with the 7 Xtreme Keys and the 133 strategies, you create an unstoppable money-making machine that spurts out cash day in day out.

I know that it may be hard to believe at this stage (read the testimonials) but that’s the power of what we’ve created for you.

It’s taken us years and years of testing, trial and error, and in truth many failures to get to this point. In fact I wish a Program like this was available to me years ago – it would have saved me a small fortune and a few sleepless nights!

The Xtreme  Business Program Holds Your Hand And Guides You Through To Success

Xtreme Business Program

Perhaps the best element of the Xtreme Business Program is how we’ve structured it.

Nothing is left to chance. It’s like having a marketing guru by your side without the cost. It’s like having a personal mentor navigating you through the pitfalls and traps that so many people fall into. It’s like having someone ‘who’s been there and done it’ by your side to ensure your success. But the key to your success ultimately comes down to one thing…

YOU! https://www.mjfgroup.biz/xtremebusinessprogram/you

 

That’s right. We’ve done all the hard work. We’ve given you a ‘success blueprint’ for you to follow, but it takes effort on your part. You know as well as I do that nothing worth achieving is easy. And lifting your business to the heights you dreamed about when you started the business is not going to happen like magic.

But as long as you diligently follow our step-by-step Program you will be successful.

The question is not – will this Program work for me? rather, ‘will you work the Program?’

You see I know it works, and I know it works very well for people who put the effort in.

Are you ready to take that step and focus on growing your business? If you’re not then this program definitely isn’t for you. On the other hand if you know that getting results takes effort and focus then the Xtreme Business Program is going to be perfect for you.

 “Common Sense” Packaged Into One Simple Program

Xtreme Business Program

It all sounds straightforward doesn’t it? In fact most of it I hear you say is “common sense.”

You’re right! However…

It’s surprising that so few people actually apply the basics.

Why is this? It all comes back to the fact that people keep doing the things they’ve always done.

They don’t take the time to stand back and look at what they’ve created, and then look at how each facet of their business can be improved. That’s not a criticism.

We know how difficult it is running small and medium sized businesses. You get caught up in the day to day running of the business and before you know it 5 years have passed!

The key is to pull yourself back, and start looking at your business like never before.

The Xtreme Business Program gives you that ability. That focus. That hope!

In fact, by using the Xtreme Business Program you’ll never again worry about “standing still” in business…     

If You don’t want to be a busy fool, and the Xtreme  Business Program ensures that every second you dedicate to growing your business will move you closer to your goals.

So Much To Gain…

You can’t get the Xtreme Business Program anywhere else!

We’ve developed it for you. We’ve developed it for people like you who want more from their businesses.

We’ve developed it for those who want more from their lives … and more from their efforts. And it’s unique – very unique.

No other Program to our knowledge exists in SA that allows you to follow a simple step-by-step Program guaranteeing results.

Xtreme Business Program

Now let me rattle off just a few of the “highlights” of the Xtreme Business Program. See what you think about these

  • Never revealed before: A proven step-by-step, paint by numbers type Program that allows anyone to create a thriving business.
  • 40 proven tactics to get more leads.
  • 20 powerful tactics for boosting conversion rates.
  • 14 amazingly simple tactics for increasing customer transaction values.
  • 15 ‘magnetic’ tactics for increasing the frequency of purchase.
  • 12 easy to apply tactics for increasing the number of referrals.
  • 21 ingenious ways of improving gross profit margin.
  • 11 incredible tactics for increasing the length of time customers keeping buying from you.
  • 21 business growth principles, each capable of catapulting your sales and profit to levels you can’t even imagine.
  • A simple to use ‘Workbook’ to make the whole Program very easy to apply and ensures you’re right on track.
  • A brilliant A,B,C type Program (never revealed before) for creating sales letters and ads that bring in customers by the truckload.
  • How to use “Niche Marketing” to get a large slice of the cake!
  • How to stand out from the crowd and get prospects to come to you by developing your “Customer Focused Value Proposition.”

This one technique is often enough to turn your business around, or propel it further forward! Plus access to our Value proposition Generator documents from a highly reputable colleague.

  • How to create a “Risk Reversal Strategy” that makes it virtually impossible for your prospects to say “no.” You’ll get more customers than you thought possible just from this little known “secret”.
  • How to get high-quality testimonials that get results and convince the prospect you can deliver on your promises. I’m sure you know the value of using testimonials – most people do.

However, do you use them? And are your testimonials missing the key ingredient that makes the difference?

Xtreme Business Program

  • Putting in place your Sales Conversion Program, the truly amazing Program that will multiply your success
  • The simple 6 stage “Selling Without Fear Sales Appointment.”

Even if you “hate” selling and many people do – this proven process may not get you to enjoy selling fully – but I guarantee you’ll be much more successful!

  • How to get incredible results with your quotations and estimates.

Use our secret weapon to ensure you get the order.

  • Using a “Sales Conversion Letter” after your meetings and phone calls, to secure the business.
  • Using “Follow Up” to convert even more prospects and enquiries into clients. Believe me, you’ll be staggered at the difference this makes.
  • How to run your sales and marketing Program on “autopilot” – even the busiest person can skyrocket his or her business.
  • How to uncover hidden profits in your business – amazing letter shows you how – you just fill-in-the-blanks.

And much, much more!

Every one of the tactics mentioned above are AUTOMATICALLY included in the Xtreme Business Program.

Better still, you are guided through each strategy step-by-step to ensure you get the best results possible.

By the way, it doesn’t matter whether you have a formidable competitor right next door or across the street. Or a “price slasher” on your doorstep.

None of that matters.

The Xtreme Business Program will reveal how you can quickly, easily and consistently grow your business with massive increases in profits.

I imagine you have a few questions. Let me answer the most common ones. If one doesn’t interest you, just skip ahead to the next one…

QA.

“How Easy Is It To Apply The Whole Program Into My Business?”

We’ve purposely tried throughout this report to emphasise the simplicity of the Xtreme Business Program.

We really have developed a very easy to use method of creating your own highly successful sales and marketing machine. You just have to follow the simple steps and within no time you’ve got your own effective business building machine, consistently bringing in cash and new customers.

You don’t need any sales and marketing expertise. None. You just need to take action. Before you know it people will be thinking you’re a sales and marketing genius – and you will be, you just never thought it would be so easy!

“Does It Cost A Lot Of Money To Put In Place The Xtreme Business Program  And The Tactics Included In It?”

Putting in place your own Program costs you absolutely nothing at all. Zilch.

All you have to do is put aside a few hours each week for 3 months putting Your own Program in place.

Furthermore, all of the 133 proven tactics and 21 business building principles are low or no cost.

It really doesn’t matter what position your business is in.

The great news is you can make almost instant improvements without any cost.

That’s one of the major benefits of the Xtreme  Business Program.

The only way the Xtreme Business Program won’t work for you is if you are “narrow-minded”, and unwilling to look outside your own past experiences, and therefore refuse to dedicate a small amount of time to it.

“How Long Will It Take To See Results?”

This is totally dependent on you. You can put your own Program in place in a couple of weeks or a couple of months. It depends how quickly you need to get results.

The effects are IMMEDIATE as soon as you start to activate each strategy – one by one.

Plus…    We also have 8 ingenious ‘Fast Cash Strategies’ that will bring you an instant surge in cash within 48 hours. As you’d expect these have also been rigorously tested and can be universally applied.

These are available as one of our ‘Early Bird Bonuses’ (please see page 70 of Volume 1).

What I will say is that within 3 or 4 months you won’t be able to recognise your business.

You’ll transform it into a money-making machine to the bewilderment of everyone around you!

I know I’m making very bold claims, and I really don’t blame you for being sceptical, but you really can transform your business when you follow our program, and you can do it FAST.

Will It Work For MY Business?

The Xtreme  Business Program works for all types of businesses. That’s what it was created for. It doesn’t matter what product or service you sell, or where you operate. Or how large or small your business is. Or how severe the competition is. Or if you employ one or one thousand people. Or if your business is new or well established. NONE OF THIS MATTERS!

I know we all think our business is different to all others. But we’re wrong. Every business is similar to the next. They all need a constant supply of new customers, more money from existing customers, and the ability to sell the product or service at a profit – preferably a large profit. And we show you exactly how to do it!

“Can’t I Just Learn This Stuff Myself?  Why Should I Pay You?”

Sure you could figure all this out on your own – but no one else in our view has even come close to the Xtreme Business Program.

In any case, it’s taken the Xtreme Team over 35 years of combined effort to perfect the tactics in the program, working with dozens and dozens of businesses.

You get the “POLISHED AND FINISHED ARTICLE.”

Why struggle and spend years trying to create an inferior model of the Xtreme Business Program?

Why spend tens of thousands of Rands  (like they have) testing different strategies to see what works best?

You see all the hard work is done for you.

We’ve assembled the most powerful, and comprehensive growth Program ever.

Better still… we’ve put it together in a logical step by step Program, so you don’t have to think about it.

You just start at “Page 1” and keep turning the pages. In fact, the Program is almost “foolproof.”

You just need two skills: The ability to read, and the ability to write.

I know this sounds silly, but that’s truly all you need.

I’m taking for granted your product or service is half-decent. And there’s nothing more to it!

“Okay, How Do I Get The Xtreme  Business Program And All These Proven tactics, And Put Them To Work For Me?”

Here’s what you get with the Xtreme Business Strategies Program…

  1. Xtreme Manual 1 (220 pages) – The step by step guide to help you create an effective lead generation program that attracts prospects to you like a magnet.

Ensure you generate all the leads and enquiries you can handle and set them up ready to be converted into orders! Includes the 21 business building principles!

This huge manual details the key stages and steps you need to take to never worry about where the next lead is coming from. You’ll get step by step instructions on how to implement each stage, along with numerous real-life examples and fill-in-the-blank templates.

You’ll be surprised how easy it is to create this first stage of your own highly successful Program. In no time at all your lead generation Program will be up and running, and you’ll start to see the amazing results.

  1. Xtreme Manual 2 (154 pages) – a Simple step-by-step guide to help you create the following powerful Programs…
  • Sales conversion Program.
  • Program for increasing customer transaction values.
  • Program for increasing the frequency of purchase.
  • Program for increasing the number of referrals.
  • Program for improving gross profit margin.
  • Program for increasing the length of time customers keeping buying from you.

This is the ‘heart’ of the Xtreme  Business Program. As soon as you’ve applied these Programs to your business you’re firmly on your way to success!

  1. Xtreme Manual 3 (90 pages) – the 133 tactics and action points that can revolutionise your business

This is where you can select the tactics for each Xtreme Key listed above. Of course when you combine the tactics with the principles and the Programs you’ve set up this is what gives you the exponential growth I mentioned earlier!

Follow the steps. Follow the stages. Look at the working examples. Fill-in-the-blanks. Out pops a money making ad or sales letter. It doesn’t get any better than this.

Millions of pounds have been generated following this simple Program. Now it’s your turn!

  1. Xtreme Manual 4

We are adding 12 E-Books from CopyBlogger on how to write Headlines, Content and so on. All of this is the latest from the best writers on the Internet and it has an amazing section on writing content and killer headlines.

The Workbook is designed to help you practice what Copyblogger has put together for us.

  1. Xtreme Workbooks – Each Manual comes with a unique Workbook that helps guide you through each step ensuring the best possible results!

We all need a simple plan to be more effective. The Workbooks act as your roadmap to success. You’ll use the Workbooks to create your own powerful money-making Program, and you’ll find them an invaluable aid.

And the Price?

Well, we have a  number of affordable options for You.

  1. Electronic Version. 

1.1 R26,000,  including the Introductory Meeting (R6000 – 4hrs)  setting up the program with you.

1.2. R20,000 No introductory meeting. Follow the Modules, step by step, on Your own. Payable in three instalments.

1.2.1 Module 1 and workbook. R9,500.00

1.2.2 Module 2 and Workbook. R6,600.00

1.2.3 Module 3 and Module 4 with Workbook. R3,900.00

  1. Printed Version.

2.1 R35,000 no mentoring (almost 1000 pages), payable over 3 months. You get a new manual and Workbook each month.

2.1.1 Module 1 and Workbook. R16,600.00

2.1.2 Module 2 and Workbook. R11,600.00

2.1.3 Module 3 and 4 and Workbooks. R6,800.00

3.0 Printed Version with Mentoring.

3.2. R 63,000.  This includes a 3 month mentoring program.

3.2.1 Module 1 and workbook. R 29, 900.00

3.2.2 Module 2 and workbook. R 20,909.00

3.2.3  Module 3 and 4 and workbooks. R 12,191.00

SO… We have worked everything out below our development costs as an Introductory offer.

WE ENCOURAGE YOU TO USE THIS FANTASTIC PRODUCT

We also have a Paypal option using your credit card which converts to Rands.

Just a few more orders, you wouldn’t get otherwise,  pays back this entire investment.

Should we charge more? Probably.

We intend to. But for now, during our New Client Drive, You can have the Xtreme Business Program for this low investment.

What do you have to gain?

Everything. Once you start using the Xtreme Business Program you’ll get a constant supply of new leads.

You’ll get more orders and customers.

You won’t have to compete on price or fees ever again. And you’ll increase your profits. You’ll start enjoying your business again – it may even be fun and exciting.

But the bottom line is you’ll create the freedom to choose how you want to live your life.

What more could you ask for? Isn’t that what we’re all in business for? Isn’t that what you want?

You can get all this. Right now.

Easy.  Just Send an email to admin@mjfgroup.biz requesting an appointment to discuss implement the Xtreme  Business Program.

Gloria will correspond with You by setting this up for May 2018, on a date and time suitable for you. We are so booked up from  implementing this program already.

So Please don’t delay! 

https://www.mjfgroup.biz/sayofthedy/actnow

 

This is a positive decision you’ll be very glad you made.

 

Visit our Sister site to get your Say of the day.

 

 

 

Contact Us.

 

 

 

Kind regards                                                       

Dr Michael. J. Freestone.

MJF GROUP

P.S      Just think for a moment – How many orders do you need to cover this  investment?         


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While all attempts have been made to verify information provided in this publication, neither the Authors nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.

This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying national. provincial and/or local laws or regulations. All users are advised to retain competent counsel to determine what national. provincial and/or local laws or regulations may apply to the user’s particular situation or application of this information.

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Four Dangerous Traps Online Marketers Must Avoid

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https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

by Mateusz Sobieraj  |  With Compliments of Marketing Profs and excellent source of professional Marketing Content. Join them today. – NO I am not an affiliate but a very happy 14 year user of their products as a Premium and Free Member.

The abundance of new technologies and powerful opportunities in marketing can get overwhelming for a marketer. How in the world could you not feel lost in the jungle of solutions at your disposal? And if you use an agency, how can you know that it’s truly benefiting your company?

Having conducted or supervised more than 900 digital campaigns, I’ve come across several dangerous traps that are initially hard to spot. This article will point out the four most common.

1. Don’t let the CTR deceive you https://www.mjfgroup.biz/4dangerousonlinetrapsmarketersmustavoid

One of the most frequently used indicators of the effectiveness of online advertising is the clickthrough rate (CTR), the ratio of the number of clicks on an ad to the number of views.

Imagine attractive advertising formats, beautiful graphics, and strong CTAs encouraging taking action. A customer clicks on the ad and lands on a website. But there’s a problem: The page is not consistent with the creative’s visual design, or the user is flooded with all kinds of information instead of with the information promised in the ad. The result: the visitor abandons the website, and the campaign results end up being far from satisfactory.

Tip: It is important to focus not only on the aesthetics of the ad’s design but also on the communication and promise we use to tempt the user to enter into an interaction.

But what if I told you that sometimes a decrease in CTR is a good sign?

Consider a campaign for a financial-sector client. CTR, conversion rate, and number and cost of leads acquired through contact forms were all at very good levels. We analyzed the effectiveness of the campaign from start until the end of the conversion path—i. e., granting a loan. At the validation stage, it turned out that although quantitatively speaking it all looked great—lots of people applying—but a large proportion of loan applicants were ineligible and their applications had to be rejected.

So we tightened up the targeting of our advertisements, adding additional messages to exclude ineligible people up front. As a result, the ads were even less aesthetically appealing, but a clearer and more on-point message was created, and so people who were clicking on the ad were much more informed about what to expect. CTRs and the number of leads fell sharply, but lead quality improved several-fold.

Four Dangerous Traps Online Marketers Must Avoid

The value of the CTR can also be overestimated because of the ad format being used:

  • Mobile ads often cover a large portion of the available screen area or they’re otherwise placed in such a way that you can easily click them by accident. Therefore, they tend to have higher CTR than desktop advertising, but the traffic they bring is of terrible quality because they resulted from random clicks.
  • Intrusive formats, such as top layer, interstitials, interscrollers, open over a page and overshadow the entire page or large parts of it. A large proportion of clicks on those ads is, again, random, making CRTs huge—but the quality of the traffic poor.Tip: Check whether the publisher’s package includes various formats, say double billboard, billboard, and rectangle—but there is also a layer format between those, for example scroll double billboard or top layer. Even though thanks to that approach the cost per click will be lower than it would be without the layer format, most of the advertising might be run (and often is) on this layer format. And that makes the quality of the campaign dubious, to put it mildly.
  • Screenings are a format composed of one of the banner forms, for example double billboard, and connected to the website’s entire background. It may be a large, visible form of advertising, but sometimes the sides of the websites’ wallpaper are black or in the color of the site’s usual background, so they no longer look like an advertisement and yet they are still clickable! That generates a huge number of clicks, but, again, lots of them are accidental.

2. Don’t let details divert your attention from the real results

Very often, when analyzing the results of an online campaign we focus on a small portion of the available data and on conclusions drawn directly from an advertising campaign, but the true picture is much broader and more informative.

Conversions

Conversions—the key actions that users take on the website—are divided into two categories: macro, which are the most important ones, such as the purchase of a product; and micro, which help you to determine the quality of your traffic (e. g., whether they download the brochure or subscribe to the newsletter).

It’s worth checking out different models of conversion attribution and analyzing what roles various traffic sources play in the entire buying process.

For sales analysis, if the product is distributed by various sources, it might be the distributors that feel the effects of the campaign rather than the manufacturer selling via its stores or other owned channels.

An example: The promoted product’s pre-sales in the producer’s online store and the accompanying campaign achieved excellent results. When the product arrives at other distributors with a price lower by only a small percentage, sales in the producer’s shop fell, and continued to fall, within 1-2 days. Media indicators and traffic quality remained at high levels, but conversions decreased. Tools for analyzing users’ behavior on the website confirmed that users are copying the name of the product then searching for it in Google and price-comparison engines—and going on to make purchases elsewhere. Ultimately, the producer was delighted with the global sales volume. But, for example, if the product had been available from the very start in many stores and a little cheaper than in the manufacturer’s shop, without looking at the total sales data the campaign would certainly have been considered ineffective.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

Four Dangerous Traps Online Marketers Must Avoid

Acquisition

Sometimes, the cost of obtaining the first order from a customer is much higher than the profit the initial sale generates. It is easy to fall under the illusion that an advertising campaign was unprofitable by analyzing its return on investment only through the prism of the first orders directly from the campaign. But if you also take into account rates of customer retention and maintenance, and customer lifetime value, then your results can suddenly become very attractive, proving that the campaign will pay for itself many times over.

Example: The client, a Polish travel agency, offers exotic tours to destinations such as Seychelles, Maldives, and Mauritius. The costs of acquiring traffic on its website and of getting an enquiry were very high and very often did not immediately pay for themselves. But that is just part of the story. One of the clients ordered a trip to Maldives worth 28,000 PLN (about $8,000). She was satisfied after her return and almost immediately planned another two trips with the same travel bureau, as well as recommending it to another three couples who were friends of hers. Two of those couples also decided to travel. The result: one customer generated more than $30,000 worth of trips sold.

A similar situation occurs in e-commerce. Subsequent visits and orders, purchases of accessories for already bought products, repeat purchases… all determine the eventual profit from an initial investment in advertising.

Other Considerations

During and after larger campaigns, we notice an increased number of searches in Google, and consequently a larger number of visitors from direct and organic. The following graph shows the increase of visits from organic right from the start of the campaign. Apart from that, there were no activities in other media or increased SEO spending. In short, paid also increases organic traffic.

https://www.mjfgroup.biz/Four Dangerous Traps Online Marketers Must Avoid

It is also worth measuring how much information about your brand and products spreads organically in forums, social media, and the Internet in general—whether there are more references to the brand, where, in what context, and whether users are starting to recommend the product themselves.

Four Dangerous Traps Online Marketers Must Avoid

3. Don’t get flattened by the flat fee

Flat fee (FF) billing seems like a permanent presence. It refers to paying publisher a fixed rate for the advertising space: For example, we order a week of our advertisement on the homepage of the website.

What traps here could you fall into?

Pay attention to the following:

  • Statistics. Always request them beforehand. The publisher should provide you with information about the number of pageviews (PV) and the number of unique users (UU). This way, you know what to expect in return for a fixed fee—how many times your advertisement will be displayed and how many users you will reach. The data is from the previous period, but it will be similar to the current one.
  • Relevant statistics. When you receive the statistics, make sure that they (a) refer to the period for which you order your ad (so you don’t get a monthly data for a one-week ad), and (b) refer to the particular subpage where you order advertising, not the entire website.
  • Rotation. This is something that’s sometimes not mentioned, but it’s essential to clarify. You need to know whether your ad will be broadcast exclusively in a given time—rotation; for example, you order a week of advertising presence on the site, but you’ll be one of four advertisers, so only one in four views will be yours. There’s nothing wrong with that, provided you have this information beforehand and account for it in your estimates.

Tip: It may be difficult to judge at first glance where to place an advertisement. To decide, you need to compare the available data all in one table. It should include information about the publishers, the users’ profiles, and the relation between usage stats and rates. The table will help you calculate the expected cost of reaching 1000 unique users or the cost of generating 1000 views.

For this purpose, divide the net value by PV (pageviews) or UU (unique users), and multiply by 1,000 to get the CPM (cost per thousand) views or users.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

4. Watch out for confusing data

The amount of data, especially in programmatic ad buying, is so large today, that it is quite a chore to choose the data worth our attention and our money.

Programmatic gives you great opportunities to target your advertising, including the following:

  • Retargeting people who had contact with the advertisement but were not yet on your website, or even better, arranging for these people an entire sequence of displays of various forms of ads and messages
  • Syncing with TV ads
  • Purchasing DOOH (digital out of home) ads, which are displayed on screens in shops, galleries, etc.
  • Directing advertising to people within a 100-meter radius of a given point on the map
  • Access to multiple providers of various kinds of user data based on demographics, online behavior, pages visited, advertisements clicked, interests, shopping intentions, etc.

Four Dangerous Traps Online Marketers Must Avoid

How do you choose the right data for your campaign?

You have to pay attention to who the data provider is and what kind of data it provides: What kind of company, whether local or international, and if the latter, does it have valuable data from your market?

Also check where and how the data is collected. Unfortunately, that information might be not so easy to obtain, but it is still worth doing research. Try asking the DSP (demand-side platform) or the data providers directly.

Another important criterion is, of course, price. You have to find a balance here: Check whether any additional few dollars per CPM will pay off through an increase in conversion rates or higher quality of traffic on the website.

Tip: The final criterion for verifying the quality and usefulness of data in your campaign is a test campaign! It’s best to carry out several test runs: Try purchasing data with a similar profile, but from different suppliers, and then select the one with data that’s most suitable and most cost-effective.

What impact can data selection have on the campaign?

Here is an example illustrating campaigns run for one of our customers—the same DSP platform, the same creatives used, and identical rates. Changing the data used in the campaign itself resulted in an enormous improvement in all the indicators that show the quality of traffic:

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

* * *

They say the devil is in the details, and that holds true especially for online campaigns. Seemingly effective solutions may prove to be ineffective in reality because superficially evaluated indicators can give you a false impression.

Before running your ad, make sure you fully understand how it will be displayed, and afterward take a look at the effects it had from various perspectives. Only when will you see what real impact it had—what it did and didn’t achieve—and why.

 

Comment.

I have been studying with Shaw Academy. Ultimate Digital Marketing Diploma. In my last week I am sure.

Caitlin Hogg is the lecturer and she is Excellent.

I encourage anyone interested in Digital Marketing to go to Shaw Academy and see what they offer. You will be surprised.

Contact me for talking about our Xtreme Business program that can boost profitable sales by up to 179% in a single year.

https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

The MJF Group works with Ceo’s/MD’s/Owners of declining business bringing them back from the brink.

 

 

 

 

Don’t let your business sink.

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Contact us now. https://www.mjfgroup.biz/FourDangerousTrapsOnlineMarketersMustAvoid

 

Training Events

Please download a List of our Training Event from our website.

It is very detailed and gives a wealth of information.

Venue

All our Courses are held at K2 Bond Street. 44 Bond Street Hull. HU13EN.

The courses are to be subsidized by K2 who will provide the venue for under 25’s and    the selling price will be discounted by an amount shortly to be announced

Dr Freestone has registered a Charity called BASS Business and SoftSkills Limited. BASS have begun requesting Grant Funding to train under 25’sin business and soft skills to get You market ready

Course Supervision

All courses are held under the direct supervision of Dr Michael J Freestone

Dr Freestone began training professionally in April 2004 after a very long and diversified career with Anglo American and its associated companies, during which he wrote his proprietary range of 97 business and soft skill courses. He named the copyright company BASS, which stands for Business and Soft Skills, in remembrance of his Dad, Ray, who was an expert BASS fisherman. Doc, as he is commonly called, managed both small business in the £1 million to £79 million range and large-scale multinational…

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