Branding

https:/www.iterco.mjfgroup.biz/branding

Welcome to our daily post today on Branding. Today

SAY OF THE DAY

“Ideas are a dime a dozen. People who implement them are priceless.” – Mary Kay Ash


Branding

Why Entrepreneurs Need to Create Their Own Brands

Why Entrepreneurs Need to Create Their Own Brands At some point in your career, someone has probably talked to you about how to brand yourself, how personal branding is this incredibly important thing that everyone is doing these days, how, if you’ve built a business and are trying to grow, it’s not something you can ignore.

Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. If you’re trying to brand yourself as something you’re not, it’s very difficult, if not impossible. And, when you’re already running a business and busy with the day-to-day grind, when you’re associated heavily with the business you run, it often can seem like a waste of time to focus on personal branding.

But personal branding isn’t just about getting a logo, a business card, and a fancy email header – it’s about who you are, what you do, how you do it, and the business that you run, and it can be a valuable tool to generate new leads and to close sales. Jeff Bezos famously said that your brand is “What people say about you when you’re not in the room,” meaning that, for all your intentions, for all the work and effort you put into trying to brand yourself as a particular thing, what ends up mattering most is what people think about you.

Branding.https://www.interco.mjfgroup.biz/branding

And that’s based largely on your actions, what you’ve done with your business, and what you say. There’s not a whole lot you can do to change that. You are who you are, you’re not likely to change any time soon, and you can’t take back or reverse what you’ve said or done in the past.

Ask any politician, and they will happily tell you that, no matter how hard you try, you cannot brand yourself as something different from what you are. Now, that being said, you certainly can build a personal brand that is true to who you are, and that’s generally what most business owners do.

https://www.interco.mjfgroup.biz/brandingBut what many fail to realize is that the personal brand is necessary in the first place – they often think that, because they own a business and have spent a great deal of time and money building it into a brand that they don’t have to worry about branding themselves. And that’s just not the case. One major reason you need to brand yourself is to help grow your business. If your business is not well known, if it’s not a household name, it doesn’t mean a whole lot to introduce yourself as the CEO of XYZ Corp. One of the greatest ways to get in front of new clients and introduce them to you and your business is through speaking events and live workshops or presentations, but your 5 years as CEO of XYZ Corp might not be enough to get you in the door.

However, if you position yourself as, say, a talented WordPress developer, designer, and writer who has been in the WordPress world since day one and who has worked in web design and development for 20 years (and who also happens to be the founder and CEO of XYZ Corp), then you might be more likely to secure these gigs.

Having a personal brand matters, too, when large potential clients are researching you, and the way you brand yourself can play a large role in closing a sale. They don’t care that you’re just the CEO of XYZ Corp, which they may or may not know very well, but they care more that you, personally, know what you’re doing, have experience, and can handle the project for them, whatever it happens to be.

Branding.

The same is true in the B2C arena. As a business grows and begins to make strategic partnerships, along with larger and larger deals with larger and larger clients, they will naturally look to the CEO and ask “Can this person handle what we’re needing? Who are they? What is their background?” You need to have an answer to that question. If there’s anything true in life, it’s this – things always change. I’m not in any way implying that your business is going to fail; there are many other reasons that someone would stop running a business.

For instance, you might sell off your business and start consulting. You might turn over your business to a partner, a spouse, a board of directors, or a former employee and start a new business. You might take a much smaller role for a period of time – you never know how it might go down. But, through all of that, the business brand that you’re associated with is going to change, sometimes markedly. Businesses do fail, but plenty of wildly successful titans of industry have struggled through the failure of a business (or two, or three) only to come out stronger than ever before.

While their fortunes and their personal brands were tied to the companies that failed, that was momentary, and they went on to show that they were not their company (and their company was not them). These reasons and more are why it’s so critical for you, as a business owner, to brand yourself – your business and your employment status may change drastically over time, but you will change a lot less.

Setting aside the business you’ve built and its success or failure, people are interested in your skills, and those skills need to be articulated clearly and effectively to potential business partners, investors, and clients, regardless of your current standing as president or CEO.

https://www.interco.mjfgroup.biz/brandingTo brand yourself effectively, you have to do the same things you would do for a business brand. You need a logo, a color scheme, a website, professional social media profiles – the collateral that outwardly displays a brand. You’ll also need a tagline, some content that describes who you are and what you do. Depending on your business and what you want to do with that in the future, you may need to remove certain pieces of collateral, like the website, or keep content light and supportive of your company and current role, or even just focus exclusively on the design portion of your personal brand and a simple tagline. If you’re not sure exactly how to position yourself, if it’s hard for you to separate yourself from your business, a brand persona template may be just what you need to get started, to dig into your personality and pull out who you are, what you stand for, and how that translates into the personal brand that you present to the world.


Should you need help in this area contact us. We have an excellent course called

Personal Brand – Maximizing Personal Impact.

 

We will be holding this course in July 2018 at our training facility in Sunninghill provided by Eagles Flight .

Please see our post on forthcoming training corses.

 

Contact us for a Branding Discussion on Skype mfreestone5209

Business Diagnostic

https://www.interco.mjfgroup.bi

https://www.interco.mjfgroup.biBusiness Diagnostic

Welcome to our Business Diagnostics Page.

You have been brought here as you have expressed a wish to purchase the Business Diagnostic Suite of two products at a massive discount of 75% off the normal price.https://www.interco.mjfgroup.biz/businessdiagnostic/businessdevelopmentreview Business Development Review.

https://www.interco.mjfgroup.biz/businessdiagnostic/focussedbusinesreview Focussed Business Review

 

The questions raised in each of the diagnostics. include the sections below. Each has sub sections with scoring questons. The results of your scores is presented in a report.:

  1. Strategy and Vision
  2. Financial Strength 
  3. Sales and Cost Control
  4. Resources
  5. Research and Development
  6. New Products and Processes.
  7. Marketing
  8. Customers
  9. Quality & Continuous Improvement
  10. Environment
  11. Communication.
  12. Training and Development
  13. Management Effectiveness
  14. Regulations.

Th results of the questions uncover critical areas in your business which require attention.

In the report you receive you will get url links to help sites that give a tutorial or webinar with a method needed to fix the problem

We have been assisting CEO’s to implement the results for 14 years and many have grown their businesses by up to 179% in a single year.

 

https://www.mjfgroup.biz/businessdiagnostic/actnow

If you wish to purchase the Business Diagnostic Suite of two products offered for February 2018 at our special  discount price of £ 25

[https://www.interco.mjfgroup.biz/businessdiagnostic/aqlnetTo get the process going so I can send you the online links please click on the PayPal button, make payment and get directed to the first link.

Once you have paid you will be directed to the link site. register for the first time before going directly to the question sets.

Follow the prompts and be brutally honest. You’ve paid for it get the best out of it.

When you have completed the first diagnostic I will send you the report and the access to the second link.  https://www.interco.mjfgroup.biz/businessdiagnostic/100%guarantee

Business Diagnostic

email-subscribers namefield=”YES” desc=”Join Our Newsletter Group and get updates with each Post and a Monthly Newsletter. Opt-out at anytime.” group=”Linkedin”]Get both Free Register Your email address.

https://www.mjfgroup.biz/businessdiagnostic/actnow  £25.00  Normally £ 250.00. THis Offer only Lasts until end May 2018.


Kind regards

Dr Michael J Freestone.

If you have any problems please either send me a text to +447729905578 or an email to info@mjfgrop.biz.

 

The Five Top Trends That Will Shape Influencer Marketing in 2018

Welcome to The Five Top Trends That Will Shape Influencer Marketing in 2018.

I was reading a MArketingprofs post written by Ismael El-Qudsi, called The Five Top Trends That Will Shape Influencer Marketing in 2018.The article was found to be extremely interesting and have decide to let my network have a look in case they miss it. I also wish to remind any Marketer to join Marketingprofs as they provide   many of these articles weekly.

In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix.

Interest in the topic increased 90-fold from 2013.

The success of influencer marketing lies in being able to break through the noise and content saturation in today’s digital environments by harnessing the voices of trusted opinion leaders to spread a brand’s message to the intended audience in the most authentic and natural way possible.

As we enter 2018, influencer marketing will continue to rapidly evolve both as the brands already using it look for ways to maximize the impact of their collaborations and as other brands give in to “peer pressure” and try it for the first time.

Here are five influencer marketing trends to look for in the new year.

1. A Sizable Shift to Influencer Marketing

In 2018, ad spending for brands will continue to shift from print and broadcast to digital and social media, and a considerable portion of marketing budgets will be allocated to influencers.

Influencer marketing will no longer revolve around one-off campaigns; it will instead become an always-on strategy. Those brands that tried it for the first time in 2017 and confirmed its value will be coming back with bigger budgets and more ambitious projects during 2018.

This year, the focus will be on building mutually beneficial long-term relationships with influencers. Collaborative partnerships with take center stage as brands move from a proofing stage to a perfecting stage; they will implement tactics that have previously proven successful, but they will take it up a notch and allow trusted influencers to lead the creative side.

The Five Top Trends That Will Shape Influencer Marketing in 2018

2. All Eyes on Micro-Influencers is the next of the Five Top Trends That Will Shape Influencer Marketing in 2018

If 2017 demonstrated that marketers cannot ignore the importance of influencers, then 2018 will demonstrate the importance of micro-influencers—active users of social networks who have fewer than 10,000 followers and have an immense influence among their communities.

Micro-influencers typically have a particular interest and expertise that revolves around a specific niche, such as beauty, business, fitness, travel, and so on. Their enthusiasm for a specific subject allows them to dig deep and establish themselves as authorities, imprinting their own style and personal touch on the content that they publish on social media.

Brands are now more aware than ever of the advantages of amplifying messages among smaller, hyper-targeted audiences; accordingly, as more budget is progressively allocated to influencer marketing, many are looking beyond follower counts and focusing on actual engagement.

Micro-influencers deliver 60% higher campaign engagement rates; moreover, those campaigns are 6.7 times more efficient per engagement than those with influencers with larger followings. They also drive 22 times more conversations result each week regarding recommendations on what to buy by micro-influencers than by the average social media user.

Much of that level of engagement is due to the dialogue that occurs naturally between micro-influencers and their followers. Unlike what happens with macro-influencers and celebrities, the content that micro-influencers produce resonates with their audience because micro-influencers are relatable.

3. Video and More Video

YouTube gave us the first glimpse of the mass appeal of online video back in 2005 with its first viral video, “Lazy Sunday.” Today, with livestreaming, looping, and ephemeral video apps, including Facebook Live, YouTube Live, Twitter Live, Snapchat, Instagram Stories, and Boomerang, we can see that video is the absolute king of the Internet.

The average daily amount of time that US adults spend consuming digital video content has nearly doubled since 2012, increasing from 35 minutes to 72 minutes across digital devices, with mobile leading the way.

New technologies have made video more accessible, immersive, and engaging than ever before. For video creators, this means a world of possibilities for creating and delivering unique content; for brands, it means new avenues of communication to reach their target audience and stay top of mind throughout a consumer’s buying journey.

Although YouTube continues to lead the online video market, livestreaming video is gaining traction, with Facebook Live dominating and Instagram Stories following right behind in the short-lived video category as it wins over users from Snapchat.

Live-video viewership is consistently growing with one-third of online viewers saying they watch live video online. Among millennials, the numbers spike even higher: 63% say they have watched live content, and 42% say they have created it.

What people crave to see is not super-polished productions but real people being themselves on camera, hence the massive success of influencer livestreaming videos that provide that in-the-moment and behind-the-scenes look into their lives.

4. Focus on Data and Accountability is the next of the Five Top Trends That Will Shape Influencer Marketing in 2018

The influencer marketing space is still permeated by a lot of gray areas, and measurability remains its Achilles’ heel. In fact, determining the ROI of influencer marketing campaigns has been cited by most marketers as their top challenge year after year.

During the second half of 2017, several firms announced programs and algorithms that would allow for greater transparency and provide third-party verification to influencer marketing metrics. Such verification goes beyond validating follower count to making sure no bots are involved and to reviewing engagement metrics and actual reach.

In 2018, the tendency will be to move toward greater standardization both in analytics and compensation. More and more brands are now entering the influencer marketing space with clear and measurable goals. Views and impressions based on follower count will no longer be the main metric as brands focus on cost per engagement and determining how likes, retweets, comments, and clickthroughs are affecting the bottom line.

Many brands are already using individual, customized links to track performance and see which posts are driving traffic to their websites. Others are using promo codes and affiliate links to measure an influencer’s impact on sales.

For brands and agencies, influencer marketing platforms and marketplaces will continue to be a go-to solution as they facilitate the monitoring and real-time data collection process with robust tracking and social media metrics capabilities. They will also be of great help when determining how to price campaigns, as there are still many questions surrounding how much to pay influencers and what criteria to use when establishing rates.

 

5. Rise of B2B Influencer Marketing: Employees as Influencers is the next of the Five Top Trends That Will Shape Influencer Marketing in 2018

Although influencer marketing has flourished and come of age primarily in the B2C world, an increasing number of B2B brands are dipping their toes in the influencer pool and experimenting. But instead of looking for influencers outside of their organizations, they are using an internal approach—by making their employees their influencers.

Interest in employee advocacy programs increased 191% from 2013 to 2015, and 90% of brands say they are either pursuing employee advocacy programs or have programs already active, according toconsulting firm Prophet.

Companies are already creating content for their owned channels, so why not empower their employees to share this content and generate additional reach?

Employee social advocacy helps to maximize a brand’s social media footprint by connecting it to new audiences. On average, employees have Studies have found that 33% of buyers trust brands, whereas 90% trust product or service recommendations from people they know.

Employee advocacy programs will become more prevalent across industries as companies start to realize the benefits they offer not only for brand recognition and trust but also for company culture and employee satisfaction.

It is a win-win strategy: Companies gain visibility and credibility, and employees get to build their profiles as thought leaders and feel more engaged and enthusiastic about the company they are working for.

Focussed Business Review

 Focused Business Diagnostic

How focused is your business model?
What is your ability to change, innovate and adapt to a changing business environment?
Area   Please be honest with your answers in order to obtain an accurate assessment of your business. You may find it useful to complete the assessment with a group of employees, or to ask individuals to complete the assessment themselves and compare your responses. This will show you the varying perceptions of the business.
Category   Focused business model (Business Model)
Explanation: 

Assess the ability to efficiently and effectively deliver a focused business model
Questions

1.  We have a clearly defined vision for the business based on knowledge of what the customer wants.

Best Practice Example: A leading branded company in the food and drink sector has the vision of becoming number one brand in its markets. It is focused on maintaining brand awareness and perception of quality and this is at the core of all decision making in the business.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Vision and value proposition
Suggested Action: Define a clear vision for the business based on knowledge of what the customer wants
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy
2.  We have a deliberate strategy to achieve this vision which is supported by an appropriate operating model.

Best Practice Example: The business has a rolling strategy 3 years ahead that is focused on achieving the vision of the business. It contains business goals and objectives in each functional area that are assigned to a particular employee for delivery. The operating model (i.e. decisions to outsource, manufacturing strategy, etc) are made in accordance with the overall strategy and business direction. Since brand maintenance is paramount, the business keeps all production processes in house to ensure quality.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Strategic planning and implementation
Suggested Action: Develop a focused strategy to achieve your vision, and ensure that your operating model allows the business to deliver this effectively.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy

 Focussed Business Review

3.  The business is meeting performance targets and customers are satisfied with our offering.

Best Practice Example: Performance targets are being achieved for the most part and the business considers itself to be operating according to its strategic plan. Sales patterns are as expected or better as customers are satisfied with the products being offered to them, and customer feedback is positive.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Business performance
Suggested Action: Ensure that you are measuring the right things, and that your performance targets are realistic.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/operational/performance-measurement
Title: Performance management
4.  We know our critical processes and regularly measure and improve them to ensure maximum efficiency and performance.

Best Practice Example: Based on our vision to be the leading brand, critical processes are sales and marketing, production, and logistics, as well as customer relationship management. These key processes have been mapped and analysed to identify potential efficiency improvements, and are continuously measured and monitored.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Critical process management
Suggested Action: Ensure that your critical processes are well defined, measured, and improved.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/operational/process-management
Title: Process management
5.  We have invested in, or have access to, appropriate technologies and business management methodologies.

Best Practice Example: To ensure quality control during production, as well as efficiency supply chain management, the business has invested in an ERP system and real-time production data acquisition program. It regularly sends its employees to conferences and on training courses to ensure they are aware of latest production technology and management practices.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Manufacturing and business technologies
Suggested Action: Investigate manufacturing and business technologies that are relevant to your business.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/operational/digital-manufacturing
Title: Digital manufacturing

 Focussed Business Review

6.  Our employees are appropriately trained for the tasks they carry out and are regularly reviewed to identify development opportunities.

Best Practice Example: Each staff member has a personal performance meeting every six months in which targets are agreed and any potential development opportunities are identified. All employees have the opportunity to request additional training if deemed necessary to deliver business objectives. New staff are trained using a formal induction process.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Employee training and development
Suggested Action: Carry out a skills audit to identify any training needs or development opportunities.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/managerial/people-development
Title: People development
7.  Employees are motivated in their work.

Best Practice Example: All employees understand their role in the business and perform their tasks as expected. Managers and supervisors do not have to spend a lot of time correcting behaviours or checking that tasks have been completed.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Motivation
Suggested Action: Investigate where in the business there are motivation issues, why they exist, and take steps to address them.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/managerial/leadership
Title: Leadership
8.  We have a clear understanding of cash flow in the business (costs, pricing, revenue streams), and manage it well.

Best Practice Example: There is a formula for calculating the costs and revenues for each customer order, and the sales team does not agree an order without first ensuring it fits within the company’s guidelines. Weekly accounting information is produced and reviewed at management meetings to flag any potential cash flow issues.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Financial management
Suggested Action: Develop a process or some tools to help understand and manage the financial state of the business.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/finance
Title: Finance
9.  The vision, strategy and performance of the business is regularly communicated to all relevant personnel.

Best Practice Example: All staff are aware of and understand the vision of the business and the high level business goals and objectives. The management team communicates the performance of the business to subordinates on a regular basis and there is a process for passing on such information throughout the organisation.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Communication
Suggested Action: Communicate the vision, strategy, and performance results to all employees in a visual and engaging way.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy
Category   Adaptability (Adaptability)
Explanation: 

Assess the ability to change, innovate and adapt to the emerging environment.
Questions

1.  We know what is happening in the external business environment.

Best Practice Example: People in the business have responsibility for gathering information from the external business environment and feeding it into management discussions. We understand what is happening in our markets and the industry as a whole.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Horizon scanning
Suggested Action: Scan the external business environment for information relevant to the business.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/adaptive/horizon-scanning
Title: Horizon scanning
2.  We use information gathered from the business environment to identify opportunities and threats.

Best Practice Example: The business understands the impact that changes in the business environment has on its current operations and uses the information to identify opportunities for the business, or threats to its performance. This is discussed regularly at management meetings, and when new significant information comes to light. Because we have this process in place, we discovered that one of our competitors was in trouble and so we approached them with a take-over deal.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Using external information
Suggested Action: Create a process for gathering and discussing information from the external environment, in order to identify opportunities and threats.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/adaptive/horizon-scanning
Title: Horizon scanning
3.  We review our business strategy in light of any changes in the business environment and change it as required.

Best Practice Example: The business strategy is reviewed according to the current business environment and reviewed if necessary – we do not wait until the formal strategy review takes place, if it needs to be changed, we discuss it as a management team and change it accordingly.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Horizon scanning
Suggested Action: Use information from the business environment to review the current strategy and make changes if required.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy
4.  Our business is flexible enough to reconfigure in order to respond to opportunities and threats

Best Practice Example: When we do identify a new opportunity, we are able to invest time and resources to develop it further or reconfigure the business to exploit it. Similarly, if we recognise a threat we can make changes quickly to avoid it or minimise the impact. It is our culture to be proactive when possible.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Horizon scanning
Suggested Action: Use information from the business environment to review the current strategy and make changes if required.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy
5.  We have enough resources or support from customers/investors/local government etc to allow us to get back on our feet if a crisis occurs.


Best Practice Example: The business has a good relationship with its lenders and peers, and is considered an important part of the local community, therefore it has the support of local development agencies and industry groups if difficulties arise.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Horizon scanning
Suggested Action: Use information from the business environment to review the current strategy and make changes if required.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/strategic/visual-strategy
Title: Visual strategy
6.  Employees are given the opportunity to suggest ways to improve processes, practices, products, services, the way they do their job.

Best Practice Example: We have a process in the business that allows all employees, no matter which level they are at, to suggest improvements to the business. They can put a suggestion on our intranet forum, or suggest their ideas at their daily meeting. All ideas are considered in terms of how they will benefit the business and we make sure to feedback the outcome of this to those who made the suggestion.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Innovation
Suggested Action: Give all employees the opportunity to suggest improvements to any aspect of the business operation, and put relevant ideas into action.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/adaptive/innovation
Title: Innovation
7.  Change is part of the culture of the business – we are not afraid of changing the status quo and employees do not resist new ways of doing things.

Best Practice Example: When new ideas or initiatives are introduced employees are not considered barriers to implementation. Through communication and participation they engage with change leaders and help to initiate and carry through changes that will benefit the business.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Change management
Suggested Action: Develop a culture of change in the business and work towards removing any barriers to change.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/adaptive/change
Title: Change management

 Focussed Business Review

8.  We have discussed succession for the business and have a plan for ensuring experience and skills are not lost when people leave the business.

Best Practice Example: We try to make sure that more experienced members of staff have the opportunity to pass on their knowledge to younger members. We have also identified key members of staff who we will develop into higher roles so they can join the management team when current managers leave the business.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Succession planning
Suggested Action: Develop a succession plan for the business, and put in place processes to ensure that valuable skills and experience are not lost.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/managerial/succession-planning
Title: Succession planning
9.  We learn from past experiences and changes and use this knowledge to improve future changes and decision making.

Best Practice Example:
After any big change project, and at our strategic review meetings we discuss and document anything we have learned from our experiences. We also ensure that before starting a new project we review these learnings to help stop us making the same mistakes and so become more efficient and effective.
Question Cut-off (out of 3): 2
Guidelines
1
   Disagree
2
To some extent
3
    Agree
Action
Need To: Organisational learning
Suggested Action: Develop the business capacity as a learning organisation and put in place processes to capture learning from past experiences.
Strength: Blank
Web Search: Blank
URL: http://www.futuresme.eu/resources/adaptive/organisational-learning
Title: Organisational learning

Xtreme Business Program

Xtreme Business Program

“How to EXPLODE Your Sales and Profits, Get Customers by The Bucketful, And Keep Them Coming Back for More”

At last! A Simple Step by Step Sales and Marketing Program. That Anyone Can Apply to Their Business – No Matter What Your Experience. No Matter What Product or Service You Sell, And No Matter How Fierce the Competition Is…

The Xtreme Business Program© is the first program of its kind that acts as your personal mentor. And fast tracks you and your business to reach your goals and aspirations. You, yes you, can do it when you follow this “paint-by-numbers” Program…

Do not lose Your Business because you did not read this report. https://www.mjfgroup.biz/xtremebusinessprogram 

 

 

Hi,

my name is Dr Michael John Freestone. My contacts call me Michael and my friends call me Doc.

I’m a Marketing Professional, Performance Improvement Specialist, with an Advanced Digital Marketing Diploma and a Master of Business Administration In Marketing and a Doctorate in Business Administration passed summa cum laude, with a Distinction in Business Finance.

My team and I use a very successful, almost foolproof Program to grow any small or medium-sized business.

Enough about me. This is all about You.

In your heart, you know you have a good business. That’s important. You know you can help people solve their problems. You feel you deserve to be making more money – after all other people can do it – why not you?

Unfortunately, having a good product or service simply isn’t enough to guarantee your success.

In fact…

EVEN THE GREATEST PRODUCT OR SERVICE IN THE WORLD WILL FAIL WITHOUT A CONSTANT STREAM OF NEW CUSTOMERS AND REGULAR INCOME FROM EXISTING CUSTOMERS!

You see, mediocre products and services can and do make people rich, on one condition – the business owners can market and sell their products or services effectively.

AND THAT’S THE PROBLEM! 

Let me explain

  1. Despite having a good product or service, you admit you lack the know-how to effectively grow your business
  2. You’re exasperated by the results of many of your marketing efforts – they just aren’t producing the results you expected. Or your marketing is producing leads for your business – you just can’t convert many of them into customers
  3. You are probably frustrated, unhappy, maybe even disgusted with how little take-home money you get from your business
  4. You are working all hours, but have little to show for it.
  5. Competition is rife, and quite frankly you don’t know what to do about it
  6. You detest “cheapest price/fee” competition, yet you find yourself caught between charging enough to make a decent living, and as little to secure the business
  7. You are concerned about the fact that you have to worry about where the next job or client will come from just to pay the bills. Your business may have grown, there may even be more income, but it’s still not translating into wealth or income for you and your family
  8. You would be delighted to do less work, especially less hard work, but make more money
  9. You’ve got some customers, but they aren’t profitable. In fact, you can’t seem to get much money out of them at all, after the first piece of work you do for them.  Almost all these possible reasons for replying are caused by this

Xtreme Business Program

ONE COMMON FLAW

A LACK OF SALES AND MARKETING EXPERTISE THAT PREVENTS YOU FROM SELLING MORE OF YOUR PRODUCTS OR SERVICES AND ENSURES YOUR CUSTOMERS KEEP BUYING FROM YOU REGULARLY

If you’ve already admitted you personally suffer from this admittedly common flaw, then we think you’re going to enjoy reading the rest of this report.

So let’s get back to the problem and break it down further…

Over many years, working with our Expert Professional Marketing Teams and summarizing Client experiences, we recognised 4 BIG and critical sales and marketing concepts that were MISSING from businesses that weren’t as successful as they should be.

 The original do-it-yourself program, which you can still buy, was redeveloped into a three months coaching and mentoring program to ensure that the principles found in the 4 part program are applied correctly.

The good news, though, is that they are all easy to apply, but human nature can sometimes be a little less disciplined than we would like it to be.

It’s like anything – the road to becoming a specialist is underpinned by discipline,

So, we believe that working with you and getting you to understand these concepts will help you appreciate why many businesses – yours included, don’t achieve the results they should…

Concept 1: UNSUCCESSFUL BUSINESSES DON’T USE THE 7 “XTREME KEYS”

There are just seven simple ways to increase the sales and profits of any business. We call these business building methods the ‘7 Xtreme Keys.’

Many businesses ignore at least 5 or 6 of these Xtreme Keys, and as a result, they AREN’T anywhere near as successful as they should be.

Each one is a crucial part of the jigsaw that determines the scale of your success. And each Xtreme Key must be combined together to produce the optimum results.

   7 “XTREME KEYS”

  • Xtreme Key 1:   
    • INCREASE THE NUMBER OF LEADS YOU GENERATE
  • Xtreme Key 2:  
    • IMPROVE YOUR SALES CONVERSION (the number of leads you convert into customers/buyers)
  • Xtreme Key 3:    
    • INCREASE THE TRANSACTION VALUE OF EACH ORDER OR PURCHASE
  • Xtreme Key 4:        
    • INCREASE THE FREQUENCY OF PURCHASE (the number of times customers buy from you each year)
  • Xtreme Key 5:             
    • INCREASE THE NUMBER OF REFERRALS
  • Xtreme Key 6:        
    • INCREASE THE TIME YOUR CUSTOMERS KEEP BUYING FROM YOU
  • Xtreme Key 7:
    • INCREASE YOUR PROFIT MARGINS

By using ALL SEVEN Xtreme Keys, you’ll grow your business quicker and easier than you ever thought possible – and you’ll do it with a massive increase in profits.

Tell me – how many are you using successfully right now in your business?

Typically, most businesses rely heavily on lead generation, and as a result, they are 85 per cent LESS effective. 

Xtreme Business Program

Concept 2: YOU MUST APPLY PROVEN SALES AND MARKETING TECHNIQUES TO EACH XTREME KEY

It’s no use sending out a sales letter-email, for example, to your prospects if you don’t apply proven strategies and techniques that ensure you generate a response and get people buying from you. What’s vitally important is to use techniques that are guaranteed to work.

  • Guaranteed to ‘move’ people to take action.
  • Guaranteed to get them buying from you.

The difference between success and failure is not dependent on the marketing strategy you use (i.e. sales letters, emails, advertising etc.) but, on HOW you apply the strategy, and how you combine it with some very powerful business building principles.

When you apply proven techniques and business building principles across ALL SEVEN Xtreme Keys you get every key working tirelessly for you, bringing in what I call multiple streams of income and profit!

Many of these techniques are “SECRETS.” Very few of them are in the public domain. We’re going to reveal all of them to you!

Concept 3: CREATE A “SEAMLESS” SALES AND MARKETING PROCESS

It’s extremely rare that I see a business that has any kind of Program in place for their sales and marketing (growth and profitability. And many people view sales and marketing in isolation, rather than as part of the same business building process. Because of this, much of their effort and their money are wasted.

Combining your sales and marketing into a logical process results in a steady supply of leads and enquiries being converted into buyers, and an increase in income from existing customers. Better still because it’s a Program it works on autopilot!

Concept 4: TO ACHIEVE MAXIMUM SUCCESS AND RESULTS FOR YOUR BUSINESS EACH CONCEPT MUST BE ADHERED TO

By understanding each concept, it’s easy to see why many businesses never reach their potential – or even GET close to it.

THE KEY IS TO POSITIVELY ADDRESS EACH CONCEPT IN AN EASY TO USE BUSINESS BUILDING PROGRAM. THAT’S EXACTLY WHAT XTREME HAS CREATED, AND YOU’RE GETTING OUR “INSIDERS” GUIDE.

THE SOLUTION:

“The ‘Xtreme Business Program’ – The Step-By-Step Program to Help Any Business Increase Their Sales And Profits”

Our Professional Marketing Team have taken the program to new heights by redeveloping the program. The Team have worked with literally hundreds of businesses in dozens and dozens of different markets.

From these experiences, we’ve modified a set of old and proven tactics that can be universally applied to any type of business.

Xtreme Business Program

In fact, these techniques, when applied have the ability to create windfalls of cash almost out of thin air.

We’ve spent the last two years crystallising our methods and Programs to create the ‘Xtreme Business Program.’

We believe this is the only Program of its kind that can take ANY business and make it successful or more successful irrespective of whatever product or service sold, irrespective of the experience of the business owner, and irrespective of the competition.

“The Xtreme  Business Program” combines all 4 Business Building Concepts to give you a very effective, and easy to use “growth Program”…

AND IT’S TOTALLY TAILORED TO SMALL AND MEDIUM SIZED BUSINESSES.

The result is Your business automatically grows with increased profits.

In a nutshell, the Xtreme  Business Program is a comprehensive step by step process that ensures you effortlessly…

  • Generate high-quality leads and enquiries from ready to buy prospects
  • Convert as many of these leads into buyers
  • Get as much income out of existing clients

Resulting in…

 …MASSIVE GROWTH & PROFITS

You’re probably now thinking to yourself, “I’m no marketer.” “I can’t do that.” But together with the Xtreme  Business Program we can turn you into a marketing whiz almost overnight with this easy to use, paint-by-numbers type Program.

The Xtreme’s tactics ARE very SUCCESSFUL across ALL types of businesses – And the Crown of all our Business Programs. There’s absolutely no reason why you won’t get similar results.:

So let’s look at what’s covered in the Xtreme Business Program…

The Logical Program Combining All 7 Xtreme Keys Together To Ensure Your Business Capitalises On Each Business Building tactic

As I’ve already mentioned, your success is dependent upon tapping into each of the 7 Xtreme Keys.

In short…

The Xtreme  Business Program is so effective because it successfully and effortlessly combines each Xtreme Key into one simple and easy to use Program.

Xtreme Business Program

We take you literally by the hand through each Xtreme Key showing you step-by-step what you need to do to get maximum results. Complete with live examples, and fill-in-the-blank templates we’ve made it as simple as baking a cake. As long as you can follow a simple set of instructions you will succeed

Quick And Big Increases In Income Are Achieved By Focusing On Each of the 7 Xtreme Key

This is the simple “BUSINESS BUILDING SECRET” everyone overlooks…

Here’s a simple and very typical example of how you can grow your business EXPONENTIALLY by establishing a simple and proven sales and marketing Program that concentrates on ALL the 7 Xtreme Keys. Instead of filling you with hype and the sorts of results I know you can get, let’s be conservative with this example. In fact let’s be very conservative…

What you can see below are the 7 Xtreme Keys separated out for you to see how each one is performing.

New
Customers
  Business Your Business Increase Results Cumulative Increase
Keys Multipliers
1 Annual Number of Leads 500 10% 550
2 Conversion Ratio 30% 10% 33%
Number of Customers 150 182 121%
3 Number of Transactions Per Year 4 10% 4.4
4 Average Transaction Value  R        10,500.00 10%  R        11,550.00
Annual Turnover  R   6,300,000.00  R   9,249,240.00 146.81%
5 Profit Margin 50% 10% 55%
Annual Profits  R   3,150,000.00  R   5,087,082.00 161.49%
6 Annual No. of Referrals 100 10% 110
Conversion Ratio of Referrals 50% 10% 55%
Number of Customers From Referrals 50 60.5
Annual Turnover From Referrals  R   2,100,000.00  R   3,074,610.00 146%
Annual Profits From Referrals  R   1,050,000.00  R   1,691,035.50 161.05%
Total Annual Turnover  R   8,400,000.00  R 12,323,850.00 146.71%
Total Annual Profit  R   4,200,000.00  R   6,778,117.50 161.38%
7 Average Buying Lifetime (Years) 5 10% 5.5
Lifetime Value (Profit) of Customers (w/o referrals)  R 15,750,000.00  R 27,978,951.00 177.6%
Total Lifetime Value (w / referrals)  R 42,000,000.00  R 67,781,175.00 161.38%

 

  This first table shows the effect on new customers, and what happens over the next 12 months. The first column shows the business performing as it is today (if you keep doing what you’re doing, you’ll get what you always get).

The second column shows the combined effect of improving each Xtreme Key by just 10%.

And believe me in many cases the increases can be up to 66%, 128%, 177.64% or more…

Xtreme Business Program

Now that’s impressive. Some say amazing, but the figures don’t lie – that’s the power of combining ALL 7 Xtreme Keys.

So when we include the existing customers our results just skyrocket. Turnover has increased by just under R5,500,000 and profit has increased by over R2,800,000.

And that’s being conservative with a 10% increase across ALL the 7 Xtreme eys!

As you can see, when you combine all 7 Xtreme Keys together we get exponential growth applied right across your business. Why don’t you take each table above and use your own figures. See for yourself what effect the Xtreme Business Program can have on you and your business.

Remember this is not some mathematical trick. These figures are real, it’s just when we see the effect just a 10% increase can have across each Xtreme Key it makes many people feel it’s almost too good to be true.

The Xtreme Business Program Uses PROVEN Tactics.

Now you’ve seen the power of combining the 7 Xtreme Keys together, let me explain how you too can get these results

First, I’m going to break each Xtreme Key down and show you how many proven tactics are included in the Xtreme  Business Program for each specific Xtreme Key (notice the emphasis on the word ‘proven’)…‘The 7 Xtreme Keys’   Proven Tactics Included In The Xtreme  Business Program

  1. Increasing The Number Of Leads: 40
  2. Improving Sales Conversion: 20
  3. Increasing Customer Transaction Values: 14
  4. Increasing The Frequency Of Purchase: 15
  5. Increasing The Number Of Referrals: 12
  6. Improving Gross Profit Margin: 21
  7. Increasing The Length Of Time Customers Keeping Buying From You: 11

      TOTAL PROVEN Tactics    133

133 proven tactics. That’s what you’re getting as part of the Xtreme Business Program.

Each one is easy to apply, and includes step-by-step examples. And remember this…

Each tactic you use will return a profit for you.

That means you’ve got 133 time-tested, proven and universal tactics that you can use to grow your business.

We’ve taken out all the stuff that doesn’t work consistently and across all business types, and what we’ve left you with after years of trial and error is a condensed, highly polished set of tactics ready to be unleashed on your prospects and customers!

Xtreme Business Program

Your competitors won’t know what’s hit them – before it’s too late!

The Xtreme Business Program NO or LOW COST Methods

Now I can guess what you’re probably thinking…

‘That’s fine having all these tactics to choose from, but if the cost is prohibitive then I can’t use them anyway.”

So here’s the really good news. What is perhaps surprising to discover is that all the tactics we recommend (all 133 of them) are what we call no or low cost tactics. You don’t have to break the bank to apply them. Sure, we recommend things like advertising in magazines, but we explain how you can minimise your costs, reduce your risks and negotiate rates that can get you 80% OFF the standard advertising rate – almost every time!

The Xtreme Business Program 21 Business Growth Principles, Which Lay The Foundation to Everything You Do, Guaranteeing Your Success

Over the years we’ve distilled a number (21 to be exact) of almost magical business growth principles which must be obeyed to get maximum success. Once again we give you step-by-step examples and full illustrations on how you can use and apply each principle to your business.

When the principles are combined with the 7 Xtreme Keys and the 133 strategies, you create an unstoppable money-making machine that spurts out cash day in day out.

I know that it may be hard to believe at this stage (read the testimonials) but that’s the power of what we’ve created for you.

It’s taken us years and years of testing, trial and error, and in truth many failures to get to this point. In fact I wish a Program like this was available to me years ago – it would have saved me a small fortune and a few sleepless nights!

The Xtreme  Business Program Holds Your Hand And Guides You Through To Success

Xtreme Business Program

Perhaps the best element of the Xtreme Business Program is how we’ve structured it.

Nothing is left to chance. It’s like having a marketing guru by your side without the cost. It’s like having a personal mentor navigating you through the pitfalls and traps that so many people fall into. It’s like having someone ‘who’s been there and done it’ by your side to ensure your success. But the key to your success ultimately comes down to one thing…

YOU! https://www.mjfgroup.biz/xtremebusinessprogram/you

 

That’s right. We’ve done all the hard work. We’ve given you a ‘success blueprint’ for you to follow, but it takes effort on your part. You know as well as I do that nothing worth achieving is easy. And lifting your business to the heights you dreamed about when you started the business is not going to happen like magic.

But as long as you diligently follow our step-by-step Program you will be successful.

The question is not – will this Program work for me? rather, ‘will you work the Program?’

You see I know it works, and I know it works very well for people who put the effort in.

Are you ready to take that step and focus on growing your business? If you’re not then this program definitely isn’t for you. On the other hand if you know that getting results takes effort and focus then the Xtreme Business Program is going to be perfect for you.

 “Common Sense” Packaged Into One Simple Program

Xtreme Business Program

It all sounds straightforward doesn’t it? In fact most of it I hear you say is “common sense.”

You’re right! However…

It’s surprising that so few people actually apply the basics.

Why is this? It all comes back to the fact that people keep doing the things they’ve always done.

They don’t take the time to stand back and look at what they’ve created, and then look at how each facet of their business can be improved. That’s not a criticism.

We know how difficult it is running small and medium sized businesses. You get caught up in the day to day running of the business and before you know it 5 years have passed!

The key is to pull yourself back, and start looking at your business like never before.

The Xtreme Business Program gives you that ability. That focus. That hope!

In fact, by using the Xtreme Business Program you’ll never again worry about “standing still” in business…     

If You don’t want to be a busy fool, and the Xtreme  Business Program ensures that every second you dedicate to growing your business will move you closer to your goals.

So Much To Gain…

You can’t get the Xtreme Business Program anywhere else!

We’ve developed it for you. We’ve developed it for people like you who want more from their businesses.

We’ve developed it for those who want more from their lives … and more from their efforts. And it’s unique – very unique.

No other Program to our knowledge exists in SA that allows you to follow a simple step-by-step Program guaranteeing results.

Xtreme Business Program

Now let me rattle off just a few of the “highlights” of the Xtreme Business Program. See what you think about these

  • Never revealed before: A proven step-by-step, paint by numbers type Program that allows anyone to create a thriving business.
  • 40 proven tactics to get more leads.
  • 20 powerful tactics for boosting conversion rates.
  • 14 amazingly simple tactics for increasing customer transaction values.
  • 15 ‘magnetic’ tactics for increasing the frequency of purchase.
  • 12 easy to apply tactics for increasing the number of referrals.
  • 21 ingenious ways of improving gross profit margin.
  • 11 incredible tactics for increasing the length of time customers keeping buying from you.
  • 21 business growth principles, each capable of catapulting your sales and profit to levels you can’t even imagine.
  • A simple to use ‘Workbook’ to make the whole Program very easy to apply and ensures you’re right on track.
  • A brilliant A,B,C type Program (never revealed before) for creating sales letters and ads that bring in customers by the truckload.
  • How to use “Niche Marketing” to get a large slice of the cake!
  • How to stand out from the crowd and get prospects to come to you by developing your “Customer Focused Value Proposition.”

This one technique is often enough to turn your business around, or propel it further forward! Plus access to our Value proposition Generator documents from a highly reputable colleague.

  • How to create a “Risk Reversal Strategy” that makes it virtually impossible for your prospects to say “no.” You’ll get more customers than you thought possible just from this little known “secret”.
  • How to get high-quality testimonials that get results and convince the prospect you can deliver on your promises. I’m sure you know the value of using testimonials – most people do.

However, do you use them? And are your testimonials missing the key ingredient that makes the difference?

Xtreme Business Program

  • Putting in place your Sales Conversion Program, the truly amazing Program that will multiply your success
  • The simple 6 stage “Selling Without Fear Sales Appointment.”

Even if you “hate” selling and many people do – this proven process may not get you to enjoy selling fully – but I guarantee you’ll be much more successful!

  • How to get incredible results with your quotations and estimates.

Use our secret weapon to ensure you get the order.

  • Using a “Sales Conversion Letter” after your meetings and phone calls, to secure the business.
  • Using “Follow Up” to convert even more prospects and enquiries into clients. Believe me, you’ll be staggered at the difference this makes.
  • How to run your sales and marketing Program on “autopilot” – even the busiest person can skyrocket his or her business.
  • How to uncover hidden profits in your business – amazing letter shows you how – you just fill-in-the-blanks.

And much, much more!

Every one of the tactics mentioned above are AUTOMATICALLY included in the Xtreme Business Program.

Better still, you are guided through each strategy step-by-step to ensure you get the best results possible.

By the way, it doesn’t matter whether you have a formidable competitor right next door or across the street. Or a “price slasher” on your doorstep.

None of that matters.

The Xtreme Business Program will reveal how you can quickly, easily and consistently grow your business with massive increases in profits.

I imagine you have a few questions. Let me answer the most common ones. If one doesn’t interest you, just skip ahead to the next one…

QA.

“How Easy Is It To Apply The Whole Program Into My Business?”

We’ve purposely tried throughout this report to emphasise the simplicity of the Xtreme Business Program.

We really have developed a very easy to use method of creating your own highly successful sales and marketing machine. You just have to follow the simple steps and within no time you’ve got your own effective business building machine, consistently bringing in cash and new customers.

You don’t need any sales and marketing expertise. None. You just need to take action. Before you know it people will be thinking you’re a sales and marketing genius – and you will be, you just never thought it would be so easy!

“Does It Cost A Lot Of Money To Put In Place The Xtreme Business Program  And The Tactics Included In It?”

Putting in place your own Program costs you absolutely nothing at all. Zilch.

All you have to do is put aside a few hours each week for 3 months putting Your own Program in place.

Furthermore, all of the 133 proven tactics and 21 business building principles are low or no cost.

It really doesn’t matter what position your business is in.

The great news is you can make almost instant improvements without any cost.

That’s one of the major benefits of the Xtreme  Business Program.

The only way the Xtreme Business Program won’t work for you is if you are “narrow-minded”, and unwilling to look outside your own past experiences, and therefore refuse to dedicate a small amount of time to it.

“How Long Will It Take To See Results?”

This is totally dependent on you. You can put your own Program in place in a couple of weeks or a couple of months. It depends how quickly you need to get results.

The effects are IMMEDIATE as soon as you start to activate each strategy – one by one.

Plus…    We also have 8 ingenious ‘Fast Cash Strategies’ that will bring you an instant surge in cash within 48 hours. As you’d expect these have also been rigorously tested and can be universally applied.

These are available as one of our ‘Early Bird Bonuses’ (please see page 70 of Volume 1).

What I will say is that within 3 or 4 months you won’t be able to recognise your business.

You’ll transform it into a money-making machine to the bewilderment of everyone around you!

I know I’m making very bold claims, and I really don’t blame you for being sceptical, but you really can transform your business when you follow our program, and you can do it FAST.

Will It Work For MY Business?

The Xtreme  Business Program works for all types of businesses. That’s what it was created for. It doesn’t matter what product or service you sell, or where you operate. Or how large or small your business is. Or how severe the competition is. Or if you employ one or one thousand people. Or if your business is new or well established. NONE OF THIS MATTERS!

I know we all think our business is different to all others. But we’re wrong. Every business is similar to the next. They all need a constant supply of new customers, more money from existing customers, and the ability to sell the product or service at a profit – preferably a large profit. And we show you exactly how to do it!

“Can’t I Just Learn This Stuff Myself?  Why Should I Pay You?”

Sure you could figure all this out on your own – but no one else in our view has even come close to the Xtreme Business Program.

In any case, it’s taken the Xtreme Team over 35 years of combined effort to perfect the tactics in the program, working with dozens and dozens of businesses.

You get the “POLISHED AND FINISHED ARTICLE.”

Why struggle and spend years trying to create an inferior model of the Xtreme Business Program?

Why spend tens of thousands of Rands  (like they have) testing different strategies to see what works best?

You see all the hard work is done for you.

We’ve assembled the most powerful, and comprehensive growth Program ever.

Better still… we’ve put it together in a logical step by step Program, so you don’t have to think about it.

You just start at “Page 1” and keep turning the pages. In fact, the Program is almost “foolproof.”

You just need two skills: The ability to read, and the ability to write.

I know this sounds silly, but that’s truly all you need.

I’m taking for granted your product or service is half-decent. And there’s nothing more to it!

“Okay, How Do I Get The Xtreme  Business Program And All These Proven tactics, And Put Them To Work For Me?”

Here’s what you get with the Xtreme Business Strategies Program…

  1. Xtreme Manual 1 (220 pages) – The step by step guide to help you create an effective lead generation program that attracts prospects to you like a magnet.

Ensure you generate all the leads and enquiries you can handle and set them up ready to be converted into orders! Includes the 21 business building principles!

This huge manual details the key stages and steps you need to take to never worry about where the next lead is coming from. You’ll get step by step instructions on how to implement each stage, along with numerous real-life examples and fill-in-the-blank templates.

You’ll be surprised how easy it is to create this first stage of your own highly successful Program. In no time at all your lead generation Program will be up and running, and you’ll start to see the amazing results.

  1. Xtreme Manual 2 (154 pages) – a Simple step-by-step guide to help you create the following powerful Programs…
  • Sales conversion Program.
  • Program for increasing customer transaction values.
  • Program for increasing the frequency of purchase.
  • Program for increasing the number of referrals.
  • Program for improving gross profit margin.
  • Program for increasing the length of time customers keeping buying from you.

This is the ‘heart’ of the Xtreme  Business Program. As soon as you’ve applied these Programs to your business you’re firmly on your way to success!

  1. Xtreme Manual 3 (90 pages) – the 133 tactics and action points that can revolutionise your business

This is where you can select the tactics for each Xtreme Key listed above. Of course when you combine the tactics with the principles and the Programs you’ve set up this is what gives you the exponential growth I mentioned earlier!

Follow the steps. Follow the stages. Look at the working examples. Fill-in-the-blanks. Out pops a money making ad or sales letter. It doesn’t get any better than this.

Millions of pounds have been generated following this simple Program. Now it’s your turn!

  1. Xtreme Manual 4

We are adding 12 E-Books from CopyBlogger on how to write Headlines, Content and so on. All of this is the latest from the best writers on the Internet and it has an amazing section on writing content and killer headlines.

The Workbook is designed to help you practice what Copyblogger has put together for us.

  1. Xtreme Workbooks – Each Manual comes with a unique Workbook that helps guide you through each step ensuring the best possible results!

We all need a simple plan to be more effective. The Workbooks act as your roadmap to success. You’ll use the Workbooks to create your own powerful money-making Program, and you’ll find them an invaluable aid.

And the Price?

Well, we have a  number of affordable options for You.

  1. Electronic Version. 

1.1 R26,000,  including the Introductory Meeting (R6000 – 4hrs)  setting up the program with you.

1.2. R20,000 No introductory meeting. Follow the Modules, step by step, on Your own. Payable in three instalments.

1.2.1 Module 1 and workbook. R9,500.00

1.2.2 Module 2 and Workbook. R6,600.00

1.2.3 Module 3 and Module 4 with Workbook. R3,900.00

  1. Printed Version.

2.1 R35,000 no mentoring (almost 1000 pages), payable over 3 months. You get a new manual and Workbook each month.

2.1.1 Module 1 and Workbook. R16,600.00

2.1.2 Module 2 and Workbook. R11,600.00

2.1.3 Module 3 and 4 and Workbooks. R6,800.00

3.0 Printed Version with Mentoring.

3.2. R 63,000.  This includes a 3 month mentoring program.

3.2.1 Module 1 and workbook. R 29, 900.00

3.2.2 Module 2 and workbook. R 20,909.00

3.2.3  Module 3 and 4 and workbooks. R 12,191.00

SO… We have worked everything out below our development costs as an Introductory offer.

WE ENCOURAGE YOU TO USE THIS FANTASTIC PRODUCT

We also have a Paypal option using your credit card which converts to Rands.

Just a few more orders, you wouldn’t get otherwise,  pays back this entire investment.

Should we charge more? Probably.

We intend to. But for now, during our New Client Drive, You can have the Xtreme Business Program for this low investment.

What do you have to gain?

Everything. Once you start using the Xtreme Business Program you’ll get a constant supply of new leads.

You’ll get more orders and customers.

You won’t have to compete on price or fees ever again. And you’ll increase your profits. You’ll start enjoying your business again – it may even be fun and exciting.

But the bottom line is you’ll create the freedom to choose how you want to live your life.

What more could you ask for? Isn’t that what we’re all in business for? Isn’t that what you want?

You can get all this. Right now.

Easy.  Just Send an email to admin@mjfgroup.biz requesting an appointment to discuss implement the Xtreme  Business Program.

Gloria will correspond with You by setting this up for May 2018, on a date and time suitable for you. We are so booked up from  implementing this program already.

So Please don’t delay! 

https://www.mjfgroup.biz/sayofthedy/actnow

 

This is a positive decision you’ll be very glad you made.

 

Visit our Sister site to get your Say of the day.

 

 

 

Contact Us.

 

 

 

Kind regards                                                       

Dr Michael. J. Freestone.

MJF GROUP

P.S      Just think for a moment – How many orders do you need to cover this  investment?         


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